Nuestro Chicago Archives is a digital archive page that highlights and preserves Chicago’s latine community through family photographs. Established in September 2024, N.C.A seeks submissions from all neighborhoods of Chicago before 2008.

Design: Creative Direction, Branding, & Merch

What started this rebrand?

Nuestro Chicago Archives celebrated their one-year anniversary with an event showcasing beautiful images of the Latine community across Chicago. For this milestone, they wanted a full rebrand…something fresh and more recognizable. The interactive event really brought people together, especially during these tough times. As the creative behind the project, I got to design the flyers, event print materials, and merch. The tote bag was a huge hit!

STEP 1

Designing the typography & colors

Taking in the client inspiration, I was able to create a unique typeface that would reflect their brand. The goal was to utilize the colors of the infamous grocery signs here in Chicago, while adding a retro-like feel to the over style.

FINAL COLORS & TYPE

STEP 2

Finalizing the logo

My goal was to stay consistent throughout the branding process, but also give my client enough variation so they can utilize their logo on multiple collateral such as print, socials and merch.